GOT MILK? Holiday Latte Campaign Press Release

TOAST THE HOLIDAYS WITH LATTES

National Barista Champ Shares Recipes on Festive Holiday Drinks

SAN CLEMENTE, Calif., Nov. 9, 2009 – The holidays are just around the corner and Californians are already thinking about how they can make their celebrations unique, not only with the dishes they serve but with the drinks as well. While alcoholic beverages are top of mind during the holidays, two-time National Barista Champion Heather Perry has partnered with GOT MILK? to give drink enthusiasts another option to toasting the holidays with family and friends. Perry’s homemade latte recipes are not only economical compared to ordering drinks from coffee houses. The main ingredient in the lattes, milk, also contains the vitamins and calcium needed for strong bones, muscles, teeth, hair and nails.

“Lattes are flavorful, festive and easy to make,” says the 2007 and 2003 United States Barista Champ. “Serving lattes during the holidays is perfect because they bring comfort to guests as family and friends reminisce on memories of the past year.”

Perry, a California native, says people don’t need to spend hundreds of dollars on an espresso machine to make the perfect latte. She says making a strong brewed coffee with a coffee press or moka pot is all that latte enthusiasts need. Plus, people can easily find the basic latte ingredients such as coffee, chocolate and of course, milk in their kitchens.

Available exclusively on www.gotmilk.com/recipes, Perry shares her favorite holiday latte recipes with Californians which include:

• Pumpkin Spice Latte – A combination of milk, espresso or strong brewed coffee and pumpkin pie mix brings comfort to those who enjoy flavors of nutmeg and cinnamon in their drink.

• Peppermint Mocha Martini – This non-alcoholic beverage is made of milk, espresso or strong brewed coffee and chocolate syrup all shaken in a martini shaker with ice. Dip the rim of a martini glass in crushed peppermint candy and you have an elegant drink to serve to guests.

• Tres Leches Latte – Perry turns a popular Latin cake into a delectable latte. Mix steamed milk, condensed milk, espresso or strong brewed coffee and top with whipped cream, powdered sugar and maraschino cherry for a sweet holiday treat.

• .Holiday Frozen Hot Chocolate – No holiday celebration is complete without a chocolaty drink. This chocolate lover’s dream is made with milk, non-dairy creamer, powdered chocolate and ice all combined together until smooth in a blender and topped with whipped cream and sprinkles.

“Perry's festive, calcium-rich lattes are the perfect way to cap off a holiday celebration or to enjoy as a comforting winter treat,” says Steve James, executive director of the California Milk Processor Board (CMPB), the creator of GOT MILK? “Through her recipes, Perry shows how milk can be part of the season’s festivities with family and friends.”

To learn more about Perry’s holiday latte recipes, visit www.gotmilk.com/recipes.

About Heather Perry

Heather Perry is a two-time United States Barista Champion and a Western Region Champion in 2004, 2005, 2006 and 2007. She has also appeared on many TV shows including “What’s Hot What’s Cool” on the Food Network and BIG on the Discovery Channel where her name was put in the Guinness Book of World Records for building the world’s largest espresso machine. Perry is currently the Director of Training and Consulting at the Coffee Klatch. She also recently established the Heather Perry’s Best Barista Training and General Manages Coffee Klatch’s Southern California coffeehouses. She graduated from Cal Poly Pomona with a degree in International Business and Marketing.

About the CMPB

The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California. Awareness of GOT MILK? is over 90% nationally and it is considered one of the most important and successful campaigns in history. GOT MILK? is a federally registered trademark that has been licensed by the national dairy boards since 1995. The CMPB’s Spanish-language campaign began in 1994 using the tagline “Familia, Amor y Leche” (Family, Love and Milk). The TOMA LECHE (Drink Milk) campaign replaced it in 2006, following a growing trend in Hispanic food advertising that uses wit and humor to reach audiences. GOT MILK? gifts and recipes can be viewed at www.gotmilk.com and www.tomaleche.com. The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.